Teaming up with PonyShow Entertainment, Bullsimple provided visual research and created the visual treatment for director Peter Berg’s Super Bowl Campaign for Hyundai, providing a real time experience for American military members and their families. The spot required teasers and live interaction during the game, along with edited footage that aired immediately following the game. Check out the the back story of this job at Hyundai USA.
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From the Blog
With so many directors and production companies bidding for commercial jobs, a strong visual treatment or a director’s pitch is crucial. As a research artist I have created hundreds of visual treatments for highly-acclaimed production companies and their commercial directors. Check out these tips to help improve and create a successful director’s pitch.
Bullsimple created the visual treatment for this Diesel campaign.
Bullsimple created the visual treatment for this commercial for Cadillac. Person Films/HSI, Michael Haussman, director.
in Issues, Line Items
on Jul 19, 2012
The pitch — boiled down to its simplest terms, it’s when someone with an idea tries to sell it to someone with the money or resources to get it made. Writers and directors can pitch their own original ideas or pitch their creative skills to win a job on an already-developed for-hire project. For decades, these pitches were purely verbal. They were about “being good in the room.” But today the pitch game is changing, and it’s a harder game to play than ever before.
Too much time spent sitting increases the risk of heart attack, stroke and Type 2 diabetes and leads to depression and other mental health problems. According to the Dutch Rietveld Architecture-Art-Affordances (RAAAF,) it is time to ban sitting, as demonstrated in their exhibition. The design offers a variety of positions for people of nearly all sizes. While most workers took a while to find their ideal position, once they did they reported an increased sense of well-being. Click to see more.