Bullsimple provides image research and creates visual treatments for several of the world’s leading commercial production agencies. With a thorough understanding of both the visual language of film and the business of advertising, Bullsimple supports successful campaigns for top brands in categories ranging from luxury goods to financial services.


Designer David Lucas brings more than 25 years of experience in film and visual design. Before creating Bullsimple Studio, David worked on-set as an art director and prop master for commercials, music videos, episodic television and feature films. Since then he has created hundreds of successful visual treatments.

"Create your own visual style... let it be unique for yourself and yet identifiable for others."

Orson Welles


Bullsimple works with renowned production companies and highly acclaimed directors from around the world.

Production Companies

  • Caviar
  • B-Reel
  • Pulse
  • Believe Media
  • HSI/Superprime
  • Stink
  • Third Street Mining Company
  • @Radical.Media
  • RSA/Black Dog
  • Interrogate
  • Industry Films
  • Wondros
  • Pony Show Entertainment
  • Markenfilm
  • OPC
  • Tool
  • Person Films
  • Anonymous Content
  • HolmesDOF


  • Michael Haussman
  • The Malloys
  • Joseph Kahn
  • Matt & Oz
  • David LaChapelle
  • Neil Tardio
  • Hype Williams
  • Floria Sigismondi
  • Peter Berg
  • Brett Ratner
  • Samuel Bayer
  • Anders Hallberg
  • Chris Columbus
  • Spike Lee
  • Diane Martel
  • Simon Cole
  • Ruben Fleischer
  • Kieth Schofield
  • James Gray


  • Nike
  • Mercedes Benz
  • United Airlines
  • Facebook
  • Bose
  • Budweiser
  • Coca Cola
  • Cadillac
  • Target
  • Apple
  • Google
  • Samsung
  • Puma
  • Verizon
  • Dunkin Donuts
  • Volkswagen
  • Honda
  • Jeep/Chrysler/Dodge
  • McDonalds


"Every man should pull a boat over a mountain once in his life."

Werner Herzog

From the Blog

Hyundai – A Better Super Bowl 2017

Teaming up with PonyShow Entertainment,  Bullsimple provided visual research and created the visual treatment for director Peter Berg’s Super Bowl Campaign for Hyundai, providing a real time experience for American military members and their families. The spot required teasers and live interaction during the game, along with edited footage that aired immediately following the game. Check out the the back story of this job at Hyundai USA.

Beware of The Tree of Life • Tips for An Effective Visual Treatment

With so many directors and production companies bidding for commercial jobs, a strong visual treatment or a director’s pitch is crucial. As a research artist I have created hundreds of visual treatments for highly-acclaimed production companies and their commercial directors. Check out these tips to help improve and create a successful director’s pitch.

Read More

Why Props Matter

Working as a PropMaster and an Art Director, I always had a sneaking suspicion that props are under appreciated. This brilliant video sets things straight. Let’s hear it for props.

Why Props Matter from Rishi Kaneria on Vimeo.

Diesel – Loverdose

Bullsimple created the visual treatment for this Diesel campaign.

Cadillac – Heads Up

Bullsimple created the visual treatment for this commercial for Cadillac. Person Films/HSI, Michael Haussman, director.

Mood Reels and Lookbooks: In Today’s Pitches, the Image Comes First

in IssuesLine Items
on Jul 19, 2012

The pitch — boiled down to its simplest terms, it’s when someone with an idea tries to sell it to someone with the money or resources to get it made. Writers and directors can pitch their own original ideas or pitch their creative skills to win a job on an already-developed for-hire project. For decades, these pitches were purely verbal. They were about “being good in the room.” But today the pitch game is changing, and it’s a harder game to play than ever before.

Read More

A Ban on Sitting

Too much time spent sitting increases the risk of heart attack, stroke and Type 2 diabetes and leads to depression and other mental health problems. According to the Dutch Rietveld Architecture-Art-Affordances (RAAAF,) it is time to ban sitting, as demonstrated in their exhibition. The design offers a variety of positions for people of nearly all sizes. While most workers took a while to find their ideal position, once they did they reported an increased sense of well-being. Click to see more.

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