Project Details

This campaign premiered at the 2018 Academy Awards, celebrating diversity with a clever and touching story. The star of the spot is the blue Walmart shipping box, which magically transports an everyday woman, (played by Keala Settle) back in time to boost the confidence of her younger self.

  • Director: Melissa McCarthy
  • Production Company: PonyShow Entertainment
  • Client: Walmart
  • Tasks: Image Research, Visual Treatment