Project Details

This is a long-format campaign for Samsung. The goal was to create an entertaining music video while subtly demonstrating the features of the Galaxy S4. Finding the right cast and highlighting college life were key features of the visual treatment. This is indicative of the new style of advertising, creating viral online content that is compelling enough to watch again and again. View on Vimeo.

  • Director: Joseph Kahn
  • Production Company: HSI
  • Agency: Leo Burnett
  • Tasks: Image Research, Visual Treatment