Making a successful visual treatment or director’s pitch often means including details, such as color and tone. Swatches of color can be a helpful guide, like this one based on Wes Anderson’s use of color.
WalmartBranding, Campaigns, Commercials, Retail
BudweiserCommercials, Food and Drink
United AirlinesCommercials, Travel
SamsungCommercials, Music Videos, Tech
Haagen-DazsCommercials, Food and Drink
Nike Jordan – Love the GameClothing, Commercials, Sports
Katy PerryEntertainment, Music Videos
From the Blog
Bullsimple helped Stink Films create the visual treatment for Nacho Gayán’s campaign for Polaroid, The Fishbowl, which is a visual history of the famed glasses company and its brilliant creator. Check it out.
Bullsimple created the Visual Treatment for Samuel Bayer/Superprime’s launch campaign for Hyundai – Genesis
The agency has sent their boards, scripts and briefs. The producers have discussed scheduling, budget and production details. Now it is time to talk. It’s not always easy to get everyone together, so it’s important to make the most of the conference call. Use this guide to help clarify the vision and create a compelling pitch.
Teaming up with PonyShow Entertainment, Bullsimple provided visual research and created the visual treatment for director Peter Berg’s Super Bowl Campaign for Hyundai, providing a real time experience for American military members and their families. The spot required teasers and live interaction during the game, along with edited footage that aired immediately following the game. Check out the the back story of this job at Hyundai USA.
With so many directors and production companies bidding for commercial jobs, a strong visual treatment or a director’s pitch is crucial. As a research artist I have created hundreds of visual treatments for highly-acclaimed production companies and their commercial directors. Check out these tips to help improve and create a successful director’s pitch.