Making a successful visual treatment or director’s pitch often means including details, such as color and tone. Swatches of color can be a helpful guide, like this one based on Wes Anderson’s use of color.
Working as a PropMaster and an Art Director, I always had a sneaking suspicion that props are under appreciated. This brilliant video sets things straight. Let’s hear it for props.
Why Props Matter from Rishi Kaneria on Vimeo.
Bullsimple created the visual treatment for Joseph Kahn’s Fruit of the Loom commercial campaign.
Times they are a changing, and so is the Bullsimple website. The focus of my business has evolved from an on-set art director/prop master, to pre-visualization services, namely visual research and the creation of visual treatments.
